Technical Assistance for the Establishment of MOBITEK in Kayseri Project delivered a study visit in Italy – Milan, Florence and Rome between April 19 and 25, 2018. Study visit was planned to raise design and innovation awareness by following the latest trends in the design of living areas, conducting benchmarking study regarding European and Turkish markets, networking on international level among exhibitors, designers and MOBITEK staff, and searching for future collaboration possibilities between MOBITEK and international furniture institutions.
Throughout the activity, iSaloni 2018 Milan Furniture Fair and Fuorisalone Milan Design Week exhibitions as well as at institutions for design education such as Istituto Marangoni and IED Istituto Europea di Design and interior design company SPAZI 360 were visited in order to observe the best practices on-site. MOBITEK manufacturing capabilities and addressed SME profile were re-evaluated through the latest trends and product portfolios looking for opportunities in European market.
Turkish exhibitors who were a group of nearly 20 companies were also visited and short meetings were held to uncover MOBITEK project to the sector. Italy study visit offered an excellent opportunity to MOBITEK project in order to start on-the-job design training activity through observing latest trends in living areas, company portfolios focusing on design, classic and contemporary luxurious styles, market opportunities for Kayseri SMEs considering MOBITEK production capacity and capability, starting benchmarking analysis for mainly European markets such as Italy, Spain, Germany, Balkans and North Europe as well as networking and collaboration possibilities with institutions, designers and professionals.